对餐饮经营者而言，首先要做到“提质稳味”：提升产品质量、稳定口味，这是基础。难吃会引发消费者的生理性抗拒，能吃只是生存底线，好吃是基础标准，美味才能建立心智。在此基础上，还要做到三个聚焦：聚焦用户、聚焦产品、聚焦场景，才能精准发力、构建顾客心智。
The goal of this letter is to find common ground. The signatories likely have a diverse set of views. The current situation with the DoW is so clear-cut that it can bring together a very broad coalition. Signing this letter doesn't mean you think it's the only thing that needs to be done, just that you agree with the bottom line.
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